2023年成考专升本每日一练《英语》8月26日

考试总分：10分

考试类型：模拟试题

作答时间：60分钟

已答人数：751

试卷答案：有

试卷介绍： 2023年成考专升本每日一练《英语》8月26日专为备考2023年英语考生准备，帮助考生通过每日坚持练习，逐步提升考试成绩。

开始答题

试卷预览

单选题 主观题 填空题 写作题

1. 选出下列选项中括号部分读音不同的选项（）。

Ash(oo)t

Bbl(oo)d

Cr(oo)f

Dt(oo)l

The AIDA model is the foundation of modem marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase. The first three steps lie in creating attention (A) , developing interest (I) , and building desire ( D) for the product, before the fourth step—the "call to action" ( A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.
Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone' s attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product' s benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can be used to create desire, before finally laying out a simple way for that desire to be met—the means to buy. On website advertising, this might be a direct link ； on TV or print, it may be a website or telephone number.
In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie' s release, inviting the consumer to go and buy a ticket.

2. What is the purpose of creating the AIDA model?

ATo promote potential sales.

BTo simplify the daily business.

CTo describe the typesof markets.

DTo lay the foundation for advertising.

When my daughter first began competing in school chess tournaments, I often chatted with other parents. Sometimes, I' d ask if they played chess themselves. Usually, the reply was no. When I volunteered that I was learning to play, their tone was cheerfully joking: " Good luck with that! ” If this game is so good for kids, why are adults ignoring it? Seeing someone playing smart phone games, I wanted to say: "Why are you having your kids do chess while you do that?"Sure, we parents had work to do, work that helped pay for the lessons our kids were enjoying. But I also wondered if we were sending a subtle message: that learning was for the young. During one tournament, I saw a group of parents. They were playing chess! Just then, a group of kids passed me. "Why are adults learning chess?" one asked, in a vaguely teasing tone.
I was tired of （sitting on the sidelines）. I wanted in. And that is how I got a membership card and started throwing myself in. Early on, I was nervous, even though I really had nothing to lose, except my pride. "A master can sometimes play badly," as one grandmaster （国际象棋大师）put it, "a fan, never!" And fan I was. It was three hours of concentration and thinking, with my phone turned off. It felt like a gym for the brain.
Being a beginner can be hard at any age, but it gets harder as you get older. The phrase " adult beginner" has an air of gentle pity. It implies the learning of something that you should have perhaps already learned.

3. Which of the following is closest in meaning to usitting on the sidelines，, in Para. 3?（）

ANot being noticed.

BExpressing vague ideas.

CNot being involved.

DFollowing what others do.

1. The doctor is very patient with his patients.

2. 新学期伊始，你们班准备组织一场迎新晚会，让同学们熟悉起来。你(Li Yuan)打算邀请外教(Tim)来参加迎新晚会。请给他写一封e—mail，内容包括：
(1)邀请他参加迎新晚会；
(2)介绍迎新晚会的一些活动安排；
(3)希望他能够做个简短发言；
(4)期待他的到来。

3. 你(Li Yuan)组织同学进行了一次烧烤野餐(barbecue)。请给你的英国朋友Tim写一封电子邮件，内容包括：
·野餐前的准备；
·野餐过程；
·印象最深刻的人或事。

A:Jim, you said you would not stay out late after school, didn't you? B:Yes,mom,I did. A:But it’s 10 o’clock now.（56）? B:Sorry.I’ve been to the hospital. A:What?（57）? B:No.I sent Jack to the hospital. A:Oh,really?（58）? B:He had a terrible headache on the way home. A:Is he better now？ B:（59）. A:Good for you,my dear! I’m very glad you can help others. B:（60）.

1. 第(60)填______

AWhat should I do

BThank you,mom

CWhere have you been

DYes,he is

EWhat was wrong with him

FWere you sick

GWhere is the hospital

HI'm sorry to hear that

Clerk: Hello, this is the front desk. (56) ?
Brown: Hello, I need to catch a plane tomorrow at 9 a. m. (57) ?
Clerk: Of course. (58) ?
Brown: Room 423.
Clerk: OK, we will call you then. (59) ?
Brown: Yes. I need a taxi for 7 a. m. Could you do me a favor?
Clerk: No problem. (60) ?
Brown: Yes, thanks for your help.
Clerk： It，s my pleasure.

2. 59题（）

AHow can I help you

BWhere do you live

CCan you arrange a wake-up call at 6 a. m.

DIs that all

EWhat else can I help you with

FHave you finished

GWho is that

HWhat is your room number

Jane:How do you like the idea of having a picnic this Saturday？ Michael:(56). But where shall we go？ Jane:What about going to the Western Hill？It’s quite cool there. Michael:(57). Shall we invite John and his girlfriend to go with us？ Jane:OK. And we can ask them to prepare some drinks. Michael:What should I do then？ Jane: (58). Michael: (59)？ Jane:I like oranges，watermelons，grapes，and bananas. Michael:When shall we start off？ Jane:(60)？We can get there in an hour and a half. Michael:OK. I'll call John and tell him about our plan.

3. 第(56)填______

AI'll say I did

BWonderful

CYes,it was

DThat’s a good idea

EYou'd better buy some fruit and sandwiches

FWhat kind of fruit do you like

GHow about 6 o’clock in the morning

HI'll be there

1. 你(Li Yuan)下周一因为要去参加演讲比赛，不能上外教(Prof. Smith)的写作课。请给他写一封e-mail,内容包括：请假并表示歉意；解释不能上课的原因，如比赛的重要性；承诺会自学所缺内容并按时交作业；祝他愉快。