2023年成考专升本每日一练《英语》11月26日

考试总分：10分

考试类型：模拟试题

作答时间：60分钟

已答人数：1572

试卷答案：有

试卷介绍： 2023年成考专升本每日一练《英语》11月26日专为备考2023年英语考生准备，帮助考生通过每日坚持练习，逐步提升考试成绩。

开始答题

试卷预览

单选题 主观题 写作题

1. He is____nervous___he moved about the room all the time.

Asuch；that

Bthat；that

Cso；that

Dso；as

The AIDA model is the foundation of modem marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase. The first three steps lie in creating attention (A) , developing interest (I) , and building desire ( D) for the product, before the fourth step—the "call to action" ( A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.
Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone' s attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product' s benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can be used to create desire, before finally laying out a simple way for that desire to be met—the means to buy. On website advertising, this might be a direct link ； on TV or print, it may be a website or telephone number.
In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie' s release, inviting the consumer to go and buy a ticket.

2. In which stage of the AIDA model are giant posters used?

AAttention.

BInterest.

CDesire.

DAction.

Many of us rely on our smart phones for our everyday cameras. Our phones, however, collect lots of data （21）us, and camera software can automatically make a（22）of our location when we take a photo. This is more often a potential safety（23）than a benefit.
Let' s start with the （24）. When you allow your camera to mark your location, photo management apps,（25） Apple' s Photos and Google Photos, can automatically（26）pictures into albums based on location. That' s （27）when you go on vacation and want to remember （28） you were when you took a picture.
But when you' re not traveling,（29）your location marked on photos is not great. Let's say you just connected with （30） on a dating app and shared a photo of your dog. （31） you had the location feature turned on when you took the photo,that person could （32）the data to see where you live.Just to be（33）,make sure the photo location feature is off by default （默认情况下）.You （34）choose to turn the location feature on （35）to document your vacation, but remember to turn it off when your trip is over.

3. 第22题（）

Anote

Bchoice

Cfocus

Dcall

Have you ever argued with your loved ones oversimple misunderstandings（误解）？Little wonder. We often believe we're more skillful in getting our point across than we actually are,according to Boza Keysar, a professor at the University of Chicago. In his recent study,speakers tried to express their meanings using unclear sentences. Speakers who thought listeners understood were wrong nearly half the time. Here's some good advice to reduce misunderstanding: (1)Don't trust what you see from the listener. Listeners often nod,look at you or say“uhhuh”to be polite or move the conversation along. But it’s easy to consider these as signs of understanding. （2）Train the editor（编辑）in your head. If you say，“Beth discusses her problems with her husband,”it’s not clear whether she’s talking to her husband or about him. Try instead,“Beth talks to her husband about her problems.” or”Beth talks to others about the problems with her husband.” (3)Ask listeners to repeat your message. Introduce your request by saying“I want to be sure I said that right.”Questions like“How does that sound？”or“Does that make sense？”may also work. (4)Listen well. When on the receiving end,ask questions to be sure you're on the same page. After all,it isn’t just the speaker’s job to make his speech understood.

4. Why does the writer give us the advice？

AWe're not skillful enough to make clear sentences.

BMisunderstanding is damaging our normal lives.

C Misunderstanding occurs now and then.

DIt's impolite to say NO to others.

1. Do you have access to the Internet?

2. 新学期伊始，你们班准备组织一场迎新晚会，让同学们熟悉起来。你(Li Yuan)打算邀请外教(Tim)来参加迎新晚会。请给他写一封e—mail，内容包括：
(1)邀请他参加迎新晚会；
(2)介绍迎新晚会的一些活动安排；
(3)希望他能够做个简短发言；
(4)期待他的到来。

3. 你(Li Yuan)组织同学进行了一次烧烤野餐(barbecue)。请给你的英国朋友Tim写一封电子邮件，内容包括：
·野餐前的准备；
·野餐过程；
·印象最深刻的人或事。

4. The doctor is very patient with his patients.

1. 你是王刚（Wang Gang），写一封给朋友李明（Li Ming）的祝贺信，祝贺他获得复旦大学计算机科学硕士学位，并祝他今后在学习和研究方面取得成功。

2. 10月27日（星期六），你和同学参观了清华大学，请根据下列内容用英语写篇日记。内容应包括：老教授的热情接待，参观了图书馆、实验楼和校园等。可以适当增减细节。