Charlotte Hollins knows she faces a battle. The 23-yearold British farmer and her 21-year-old bother Ben are fighting to save the farm from the city developers that their father has worked on since he was 14. While she is confident they will succeed, she lists farming's many challenges."Yon don't often get a day of. Supermarkets put a lot of pressure on farmers to keep prices down. With fewer people working on farms it can be isolating," she said."There is a high rate of suicide and farming will never make you rich!" Oliver Robinson, 25, grew up on a farm in Yorkshire. But he never considered staying on his father and grandfather's land."I'm sure Dad hoped I'd stay," he said."I guess it's a nice, straightforward life, but it doesn't appeal. For ambitious young people, farm life would be a hard world." For Robinson, farming doesn't offer much in terms of money or lifestyle. Hollins agrees that economics stops people from pursuing farming rewards:"providing for a vital human need, while working outdoors with nature". Farming is a big political issue in the UK."Buy British" campaigns encourage consumers not to buy cheaper imported foods. The 2001"foot and mouth crisis" closed thousands of farms, stopped meat exports, and raised public consciousness of troubles in British farming. Jamie Oliver's 2005 campaign to get children to eat healthily also highlighted the issue. This national concern brings hope for farmers competing with powerful supermarkets. While most people buy food from the big supermarkets, hundreds of independent Farmers' Markets are becoming popular.