Starting a business takes time, and energy-not to mention funding. So it helps if you’re enthusiastic about what you do. Some business owners, like Ms Walton, have managed to turn their hobby into a business. Ms Walton is a former personal trainer and the founder and owner of a travel agency for runners of various adventure (冒险)races. She describes running a business as “a  big job  “and says there have been lots of difficulties to overcome along the way. A challenge for new companies is marketing, as business owners often need to create a website and develop a brand strategy (策略)for the company. As she explains, being present at these events attracts the attention of the public to their business and enables the brand to reach its target market. She adds that her relationship with her banker has supported her through the up and downs of running her company. A banker can help with small business financing, your business banking requirements and also advise on ways to expand your business.