For many e-commerce sellers,the thought of returns, especially international returns, is a true headache.They cut into profit margins and can cause a lot of logistic difficulties.A well-streamlined policy is needed and it demands creating processes that are clear for the customer on the one hand,and feasible for the seller on the other hand.Here is why streamlining a return policy in e-commerce is vital for success: An unclear or inflexible return policy may result in lost sales.For customers,shopping online means giving up seeing,touching and trying an item in order to get other advantages,such as convenience,a better price or availability（可获性）of certain goods.Some customers fear that the product might not be as good as expected or might arrive damaged.They demand to know exactly how to return the products and receive their money back.The following chart shows the consequence of an unclear return policy. A clear returns policy increases customer satisfaction.A latest report revealed that 53% of customers were satisfied when the return policy and procedure was clear.