2024年成考专升本每日一练《英语》6月25日

• 1. Roy made several kites, but _____ of them can fly high in the sky.

  Aneither

  Bnone

  Call

  Dmost

• It seems so natural to put up an umbrella to keep the water off when it rains. But actually the umbrella was not invented as protection against rain.Its first use was as a shade against the sun！ Nobody knows who first invented it,but the umbrella was used in very ancient times.Probably the first to use it were the Chinese,as early as the eleventh century B.C. We know that the umbrella was used in ancient Egypt and Babylon as a sunshade.And there was a strange thing connected with its use:it became a symbol of honour and authority.In the Far East in ancient times the umbrella was allowed to be used only by royalty or by those in high office. In Europe,the Greeks were the first to use the umbrella as a sunshade.And the umbrella was in common use in ancient Greece.But it is believed that the first persons in Europe to use the umbrella as protection against the rain were the ancient Romans. During the Middle Ages,the use of the umbrella practically disappeared.Then it appeared again in Italy in the late sixteenth century. And again it was considered a symbol of power and authority. By 1680,the umbrella appeared in France,and later on in England. By the eighteenth century,the umbrella was used against rain throughout most of Europe. Umbrellas have not changed much in style during all this time, though they have become much lighter in weight. It wasn't until the twentieth century that women's umbrellas began to be made,in a whole variety of colours.
  
  
  2. In Europe,the umbrella was first used against the rain______.

  Ain China

  Bin ancient Egypt

  Cin Rome

  Din Greece

• The AIDA model is the foundation of modem marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase. The first three steps lie in creating attention (A) , developing interest (I) , and building desire ( D) for the product, before the fourth step—the "call to action" ( A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.
  Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone' s attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product' s benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can be used to create desire, before finally laying out a simple way for that desire to be met—the means to buy. On website advertising, this might be a direct link ； on TV or print, it may be a website or telephone number.
  In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie' s release, inviting the consumer to go and buy a ticket.
  
  
  3. What is the writer's tone in introducing the AIDA model?

  ASurprised.

  BCritical.

  CObjective.

  DHopeful

• 4. What is the purpose of creating the AIDA model?

  ATo promote potential sales.

  BTo simplify the daily business.

  CTo describe the typesof markets.

  DTo lay the foundation for advertising.

• 1. 新学期伊始，你们班准备组织一场迎新晚会，让同学们熟悉起来。你(Li Yuan)打算邀请外教(Tim)来参加迎新晚会。请给他写一封e—mail，内容包括：
  (1)邀请他参加迎新晚会；
  (2)介绍迎新晚会的一些活动安排；
  (3)希望他能够做个简短发言；
  (4)期待他的到来。

• 2. 你(Li Yuan)组织同学进行了一次烧烤野餐(barbecue)。请给你的英国朋友Tim写一封电子邮件，内容包括：
  ·野餐前的准备；
  ·野餐过程；
  ·印象最深刻的人或事。

• 3. The doctor is very patient with his patients.

• 4. Do you have access to the Internet?

• 1. 你是王刚（Wang Gang），写一封给朋友李明（Li Ming）的祝贺信，祝贺他获得复旦大学计算机科学硕士学位，并祝他今后在学习和研究方面取得成功。

• 2. 你（Li Yuan）要参加一次英语征文比赛，题目为My Favorite Photo。请写一篇短文参赛，内容包括： 拍照时间和地点；照片中的人物或景物；喜欢这张照片的原因。