2024年成考专升本每日一练《英语》8月17日

• 1. Roy made several kites, but _____ of them can fly high in the sky.

  Aneither

  Bnone

  Call

  Dmost

• “When one of the doctors criticizes（批评）me，I get defensive： I feel like a child again， being scolded，and I want to explain that I’m not wrong.”says Viola， a nurse. This is a common reaction（反应）to criticism,but not a good one. There are better ways of dealing with criticism. （1）Try to be objective（客观）. When Sol was criticized by his new employer for not having made a sale,Sol’s reaction was to feel sorry for himself.“I had put everything I had into making that sale,”Sol says,“and I felt that I had failed as a person. I had to learn through experience not to react like that to each failure.” (2)Take time to cool down. Rather than reacting immediately to criticism,take some time to think over what was said. Your first question should be whether the criticism is fair from the other person's position. The problem may be a simple misunderstanding of what you did or your reasons for doing it. （3）Take positive（积极的）action. After you cool down， consider what you can do about the situation. The best answer may be“nothing”.'I finally realized that my boss was having personal problems and taking them out on me because I was there,” says Sheila.“His criticisms didn’t really have anything to do with my work, so nothing I said or did was going to change them.”In Sheila’s case, the best way to deal with it was to leave her job. However,that’s an extreme reaction. You may simply explain your opinion without expecting an in-depth discussion. You may even decide that the battle isn't worth fighting this time. The key, in any case, is to have a reasonable plan.
  
  
  2. When Sol was criticized by his employer,he______.

  Aargued bitterly with his employer

  Bwas angry and gave up his job

  Cwas sorry for what he did

  Dwas sad and self-pitying

• The AIDA model is the foundation of modem marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase. The first three steps lie in creating attention (A) , developing interest (I) , and building desire ( D) for the product, before the fourth step—the "call to action" ( A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.
  Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone' s attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product' s benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can be used to create desire, before finally laying out a simple way for that desire to be met—the means to buy. On website advertising, this might be a direct link ； on TV or print, it may be a website or telephone number.
  In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie' s release, inviting the consumer to go and buy a ticket.
  
  
  3. What is the writer's tone in introducing the AIDA model?

  ASurprised.

  BCritical.

  CObjective.

  DHopeful

• 4. Tom is a careless person. He forgot（） the door again when he went out yesterday.

  Ato lock

  Blocking

  Cto have locked

  Dhaving locked

• 1. 新学期伊始，你们班准备组织一场迎新晚会，让同学们熟悉起来。你(Li Yuan)打算邀请外教(Tim)来参加迎新晚会。请给他写一封e—mail，内容包括：
  (1)邀请他参加迎新晚会；
  (2)介绍迎新晚会的一些活动安排；
  (3)希望他能够做个简短发言；
  (4)期待他的到来。

• 2. 你(Li Yuan)组织同学进行了一次烧烤野餐(barbecue)。请给你的英国朋友Tim写一封电子邮件，内容包括：
  ·野餐前的准备；
  ·野餐过程；
  ·印象最深刻的人或事。

• 3. The doctor is very patient with his patients.

• 4. Do you have access to the Internet?

• 1. 你是王刚（Wang Gang），写一封给朋友李明（Li Ming）的祝贺信，祝贺他获得复旦大学计算机科学硕士学位，并祝他今后在学习和研究方面取得成功。

• 2. 你（Li Yuan）要参加一次英语征文比赛，题目为My Favorite Photo。请写一篇短文参赛，内容包括： 拍照时间和地点；照片中的人物或景物；喜欢这张照片的原因。