2023年成考专升本每日一练《英语》10月17日

考试总分：10分

考试类型：模拟试题

作答时间：60分钟

已答人数：1080

试卷答案：有

试卷介绍： 2023年成考专升本每日一练《英语》10月17日专为备考2023年英语考生准备，帮助考生通过每日坚持练习，逐步提升考试成绩。

开始答题

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单选题 主观题 写作题

1. Mom, these are my friend Peter and __brother Bill.–Welcome to our home. Come in, please.

Amy

Byour

Chis

Dher

The AIDA model is the foundation of modem marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase. The first three steps lie in creating attention (A) , developing interest (I) , and building desire ( D) for the product, before the fourth step—the "call to action" ( A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.
Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone' s attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product' s benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can be used to create desire, before finally laying out a simple way for that desire to be met—the means to buy. On website advertising, this might be a direct link ； on TV or print, it may be a website or telephone number.
In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie' s release, inviting the consumer to go and buy a ticket.

2. What is the purpose of creating the AIDA model?

ATo promote potential sales.

BTo simplify the daily business.

CTo describe the typesof markets.

DTo lay the foundation for advertising.

Many of us rely on our smart phones for our everyday cameras. Our phones, however, collect lots of data （21）us, and camera software can automatically make a（22）of our location when we take a photo. This is more often a potential safety（23）than a benefit.
Let' s start with the （24）. When you allow your camera to mark your location, photo management apps,（25） Apple' s Photos and Google Photos, can automatically（26）pictures into albums based on location. That' s （27）when you go on vacation and want to remember （28） you were when you took a picture.
But when you' re not traveling,（29）your location marked on photos is not great. Let's say you just connected with （30） on a dating app and shared a photo of your dog. （31） you had the location feature turned on when you took the photo,that person could （32）the data to see where you live.Just to be（33）,make sure the photo location feature is off by default （默认情况下）.You （34）choose to turn the location feature on （35）to document your vacation, but remember to turn it off when your trip is over.

3. 第22题（）

Anote

Bchoice

Cfocus

Dcall

When you stretch out in the sun you can do one of the three things:you can use no sun tan oil an ordinary sun tan oil；or Bergasol. If you don't use any sun tan oil when you're in the sun,you will burn surprisingly quickly. If you use an ordinary sun tan oil,you will protect your skin to a lesser or greater degree. How much protection depends on the“protection-factor number”on the bottle. Some oils block out so many of the sun’s rays and you can stay in the sun allday without burning—but you won't go very brown. either. Bergasol will protect your skin like an ordinary sun tan oil. It also has a tan accelerator that speeds up the rate at which the sun activates the skin cells that produce melanin（黑色素）. It is melanin that gives the skin its brown colour.Bergasol enables you to go brown faster, and as the days pass the difference will become more obvious. Unfortunately,this special formulation isn’t cheap to prepare. So Bergasol is rather more expensive than ordinary sun tan oil. However, the price looks more attractive as you do. Bergasol It makes you go brown faster Protection Many people imagine that“cover-up”means you don't get a tan. Nothing to show for your holiday. Not so. With“cover-up”,you can get brown if you want to. The point of“cover-up”is to protect your skin from the harmful rays of the sun which,according to the experts, make your skin look older. That's what Solex Cover-up is all about—protection for your skin. It has a Sun Protection Factor 8,which makes it suitable for anyone. Find out how it works for you by consulting the Solex Sun Chart. On sale wherever Solex is. With Solex Cover-up,you can tan as slowly as you like. As gently as you like. And with much less chance of peeling. Your tan will look better. Your skin will stay young longer. Solex Gentle tan...full protection

4. What can we learn from the second advertisement ?

AIt is easy to get a suntan in summer.

BSuntan is regarded as a sign of protection.

CSunlight could make one look older.

DEveryone wants to get a suntan from holiday.

1. 新学期伊始，你们班准备组织一场迎新晚会，让同学们熟悉起来。你(Li Yuan)打算邀请外教(Tim)来参加迎新晚会。请给他写一封e—mail，内容包括：
(1)邀请他参加迎新晚会；
(2)介绍迎新晚会的一些活动安排；
(3)希望他能够做个简短发言；
(4)期待他的到来。

2. 你(Li Yuan)组织同学进行了一次烧烤野餐(barbecue)。请给你的英国朋友Tim写一封电子邮件，内容包括：
·野餐前的准备；
·野餐过程；
·印象最深刻的人或事。

3. The doctor is very patient with his patients.

4. Do you have access to the Internet?

1. 你是王刚（Wang Gang），写一封给朋友李明（Li Ming）的祝贺信，祝贺他获得复旦大学计算机科学硕士学位，并祝他今后在学习和研究方面取得成功。

2. 你(Li Yuan)是班长, 准备周末组织全班同学参观历史博物馆(the Museum of History)。请根据以下提示写一个通知：·周六上午8点全班在校门口集合，乘公共汽车前往；·参观时，要认真听讲并记录重要内容；·遵守参观规定，如：馆内不得喧哗、拍照，勿带食品饮料入馆；·下周五之前交一份参观报告。